Santa Catarina: Brazil’s Diverse South Between Mountains, Coast, and Culture

Santa Catarina is still considered an insider tip among Brazil travelers – and quite unfairly so. This "small" state by Brazilian standards, located in the south of the country, offers an astonishing variety: breathtaking nature, a mild climate, European influences, a high quality of life, a strong sense of safety, and a booming economy. Anyone wanting to experience the country from a different and lesser-known perspective during their Brazil vacation should put Santa Catarina at the top of their travel list.

Santa Catarina lies between the states of Rio Grande do Sul and Paraná, with a long Atlantic coastline to the east and the Serra Geral mountain range stretching through the west. This geographical position results in a striking mix of landscapes: from endless beaches to cool mountain regions with waterfalls, canyons, and even vineyards. In some areas, the mountains are located just a short distance from the coast, creating a truly unique setting.

Unlike many other regions of Brazil, Santa Catarina was strongly shaped by European immigration. Starting in the 18th century, settlers from the Azores arrived, followed by waves of immigrants from Germany, Italy, Poland, Ukraine, Austria, and Scandinavia. Their legacy is still visible today – not only in architecture and cuisine, but also in festivals like the Oktoberfest in Blumenau or the Fenarreco in Brusque.
This cultural blend gives the state a very special atmosphere: organized, safe, welcoming – and yet undeniably Brazilian.

Santa Catarina is a paradise for nature lovers and outdoor enthusiasts. Some highlights include:

The Atlantic coast impresses with turquoise waters, surf spots, quiet bays, and charming fishing villages. Popular places include:

• Praia do Rosa – surfer hotspot and whale-watching destination
• Ilha de Santa Catarina (Florianópolis) – over 40 beaches, sand dunes, hiking trails, and lagoons
• Laguna – historic port town and dolphin sanctuary

Large areas of the state are still covered by lush Atlantic Rainforest, a biodiversity hotspot:

• Parque Estadual da Serra do Tabuleiro
• Parque Nacional de São Joaquim – canyons, Araucaria forests, high plateaus

In the inland areas – particularly around Urubici and the Serra Catarinense – visitors will find spectacular canyons, waterfalls, and horseback trails. In winter, temperatures can even drop below freezing – a striking contrast to tropical Brazil. On rare occasions, snow is even possible.

Santa Catarina is ideal for active travelers. Some of the most popular experiences:

• Hiking in the Serra do Rio do Rastro
• Horseback riding through the highlands and canyons near Urubici
• Rafting on the Rio Cubatão do Sul, near Florianópolis
• Surfing & sandboarding on Santa Catarina Island
• Wine tasting tours in São Joaquim

All of these experiences are perfectly suited for self-drive travelers.

Santa Catarina is one of Brazil’s most economically robust states – thanks not only to its industry, but also to productive agriculture and a thriving tourism sector. Key highlights include:

• Textile industry in Blumenau and Joinville
• Pig farming and meat processing in the west
• Coal mining in the south
• Wine, apple, and vegetable production in the highlands

Cities like Joinville, Florianópolis, Blumenau, and Chapecó regularly rank among the regions with the highest quality of life in Brazil.

If you're planning a Brazil trip and want to experience the full diversity of the country, Santa Catarina is well worth considering. The state offers:

• European charm blended with Brazilian warmth
• Wild nature alongside urban comfort
• Outdoor adventures paired with vibrant cultural festivals

Whether you’re hiking in the mountains, relaxing on untouched beaches, or strolling through German-inspired historic towns – Santa Catarina surprises, soothes, and inspires. A perfect addition to any Brazil journey – whether as a main destination or a hidden gem off the beaten track.

Sources: https://www.viagensecaminhos.com/cidades-de-santa-catarina/, https://guiasantacatarina.com.br, https://www.gov.br/turismo/pt-br/assuntos/noticias/santa-catarina-recebeu-mais-de-198-mil-turistas-internacionais-em-janeiro-de-2025